The State of Wisconsin sought to modernize and digitally transform its Integrated Eligibility Systems. We facilitated a branding workshop with HHS, resulting in the development of a new mission statement, brand identity, design system, and style guide. Additionally, we created a native mobile app and responsive website, built using Bootstrap and Salesforce.

Led art direction, managing a team of UX and UI designers to bring the digital experience to life with a user-centric design approach.