I was tasked with modernizing Social Radiant's brand to align with its disruptive, socially-driven mission. The new identity needed to resonate with both local businesses and the pharmaceutical sector, reflecting the brand's dynamic, forward-thinking spirit. The shift from the robot to the bolt symbol was intentional—representing energy, innovation, and impactful change. This evolution conveys positivity and progress, radiating across all platforms to amplify the brand’s commitment to making a difference.